One of the most important factors that determine the long-term quality of a house and the standard of living in it is water and moisture insulation. According to ASK's 2020 statistics, the latest available data on the subject, 12.0% of households across Kosovo struggle with basic physical problems in their homes, such as leaky roofs, damp walls, waterlogged floors or rotten window frames.
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. This serious downward trend proves that people in Kosovo allocate serious budgets to renovate their homes and rapidly increase their living standards. However, the remaining 12% still represents a very large target audience for the insulation and building materials industry.
. Individuals who own a home are much more willing to make permanent investments to solve the roof and insulation problems of their own properties compared to those who live in rented houses.
Exterior cladding (EPS/XPS), waterproofing membranes, roofing systems and anti-moisture interior paints are products that see direct consumer demand in the market. Production of these products in Kosovo or import/distribution from strong markets such as Türkiye offers a stable business model.
Transforming old buildings into energy-efficient modern buildings is the focus not only of individual consumers but also of state-supported projects within the framework of European Union harmonization laws. Renovation-focused contracting companies can achieve high growth momentum by meeting the market's demand in this direction.