Kosovo Food Consumption and Protein Market Analysis

Key Findings (2024): By 2024, 57.8% of households in Kosovo declared (Yes/Po) that they have the financial ability to consume high-cost proteins such as meat, chicken or fish every two days. 42.2% of the market cannot meet this standard . Change by Year: There is a fluctuating but strong upward trend in consumers' food purchasing power. While the rate of those who could afford this expense was 38.7% in 2018 , increased to 57.0% in 2021 with the economic recovery after the pandemic decreased to 49.2% in 2022, when global food inflation is felt and peaked at 63.5% in 2023 . The rate of 57.8% in 2024 indicates that the market has overcome inflation shocks and reached a stable protein consumption standard . Investor Comment: This large increase in the regular consumption of relatively expensive food products such as meat and fish indicates that the consumer's average market basket is rising rapidly. For food retailers, "basket amount" is the key to profitability. The fact that 57.8% of the society can shop for premium food proves that competition in the supermarket and FMCG (Fast Moving Consumer Goods) sector in Kosovo has shifted to "diversity and quality" rather than price. (Warning: This data alone is not sufficient for the investment decision; it should be evaluated together with food import taxes, local meat production capacities and food inflation rates).