In many parts of Europe, houses in city centers are smaller and more compact (apartments), while houses in rural areas are much larger (detached). However, the Косово рынок has a unique balance in this regard. According to ASK 2024 данные, a house in urban areas has an average of 4.1 rooms, while a house in rural areas has an average of 4.2 rooms.
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This marginal difference (0.1 room) shows that the urbanization process in Косово does not create "small box flats" and that people continue to demand large and spacious living spaces in city centers as in rural areas.
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Although the width of the houses is close to each other, there is a difference in terms of structural quality that is detrimental to the rural area. According to the latest accessible 2020 ASK данные, while the rate of households with leaking roofs or moisture problems in urban areas is 9.5%, this rate is 13.7% in rural areas.
. Although the houses are larger in rural areas, it is understood that the wear and tear and the need for insulation are higher.
It indicates that the sales potential of products such as furniture, durable consumer goods and white goods is evenly distributed geographically. Houses in every region of Косово need similar volume (square meters) of furniture and decoration.
shows that rural regions are a strong restoration and renovation рынок for companies that produce/sell insulation materials and construction chemicals. Not relying solely on city centers when establishing logistics and distributorship networks is a move that will rapidly increase рынок share.