For entrepreneurs planning to invest in the retail сектор in Косово, especially in consumer durables, white goods and technology, analyzing the current device stock in consumer homes is a critical step. Long-term equipment подаци presented by the Косово Statistical Agency (ASK) proves that the people of Косово have a very saturated and mature тржиште in the consumption of white goods and electronics.
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One of the main factors that determine a country's trade volume and import potential is the availability of long-lasting devices in homes. According to ASK's solid reference year 2018 statistics, 98.8% of Косово households have a television at home and 96.8% have a washing machine at home.
. These figures show that electronic and white goods products have been adopted as a basic necessity by the entire population and the accessibility problem was overcome years ago. (Note: TV and washing machine подаци for the years 2019-2024 are missing in the uploaded ASK records; however, it is the natural rule of the тржиште that an ownership that has reached 99% will not decline, but will be updated)
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, households will want to replace their 5-10 year old technology devices with larger screen smart televisions (Smart TV), low energy consuming washing machines and built-in products.
It is known that households in Косово struggle with the problem of not being able to heat their homes sufficiently and care about energy costs. This creates a great advantage in the sale of A+++ energy class white goods and modern electricity-saving products in retail stores. Products that focus on price-performance but have modern features (IoT, smart home connection) can quickly gain a share in the тржиште.
Косово is a country that relies heavily on imports in the field of white goods and electronics. High ownership rates create a non-stop import cycle for the renewal of products that constantly break down, become obsolete or become obsolete. Obtaining distributorship of Asian and European durable consumer goods brands in Косово or opening chain electronics stores (B2C) is a strong Косово тржиште entry strategy.